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Incorporating Culture

How Indigenous People Are Reshaping the Northwest Coast Art Industry

Fragments of culture often become commodities when the tourism and heritage business showcases local artistic and cultural practice. But what happens when local communities become more involved in this cultural marketplace? Incorporating Culture examines how Indigenous artists and entrepreneurs are cultivating more equitable relationships with the companies that reproduce their designs on everyday objects. Moving beyond assumptions that cultural commodification is necessarily exploitative, Solen Roth illustrates the processes by which Indigenous peoples have been asserting control over the Northwest Coast art industry, reshaping it to reflect Indigenous models of property, relationships, and economics.

About the Author

Solen Roth is a cultural anthropologist currently working as a postdoctoral researcher at the Université de Montréal School of Design.
UBC Press

9780774837385 : incorporating-culture-roth
Hardback
240 Pages
$95.00 USD
9780774837392 : incorporating-culture-roth
Paperback / softback
240 Pages
$35.95 USD

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