October 13, 2016
50 illus., 20 in color
9.00 Inches (US)
6.00 Inches (US)
1.55 Pounds (US)
$39.95 USD
v2.1 Reference
Paperback / softback
January 26, 2019
46 illus., 12 cartoons
9.00 Inches (US)
6.00 Inches (US)
1.1 Pounds (US)
$32.95 USD
v2.1 Reference


In 1968, Canadians took a chance on a new kind of politician. Pierre Trudeau became the leader of the Liberal Party and within two months was prime minister of Canada. His meteoric rise to power was driven by Trudeaumania, a phenomenon that generated the same media hype, sexual sizzle, and adoring crowds as Beatlemania. This book examines the origins, dynamics, and enduring significance of Trudeaumania, attributing it to the rise 1960s radicalism, nationalist aspirations, and modern mass media. Far from being a sixties crazy moment, it was an exercise in national identity formation that would define the values of Canadians for decades to come.

About the Author

Paul Litt is a historian of twentieth-century Canada and a professor cross-appointed between the Department of History and the School of Canadian Studies at Carleton University in Ottawa. He is the author of Elusive Destiny: The Political Vocation of John Napier Turner.
UBC Press

9780774834049 : trudeaumania-litt
336 Pages
$39.95 USD
9780774834056 : trudeaumania-litt
Paperback / softback
442 Pages
$32.95 USD

Other Titles by Paul Litt

Elusive Destiny

Paul Litt
Dec 2011 - UBC Press
$45.95 USD - Hardback

Other Titles in POLITICAL SCIENCE / History & Theory

American Intelligence

Ben P. Lafferty
Jan 2020 - University of Massachusetts Press
$90.00 USD - Hardback
$28.95 USD - Paperback / softback

Horace Greeley

James M. Lundberg
Nov 2019 - Johns Hopkins University Press
$34.95 USD - Electronic book text
$34.95 USD - Hardback

The Good Fight

Brendan Kelly
Nov 2019 - UBC Press
$49.95 USD - Hardback