Hardback
December 1, 2019
9780253044907
English
232
2 b&w illus.
9.00 Inches (US)
6.00 Inches (US)
1.13 Pounds (US)
$75.00 USD, £59.00 GBP
v2.1 Reference
Paperback / softback
December 1, 2019
9780253044914
English
232
2 b&w illus.
9.00 Inches (US)
6.00 Inches (US)
.77 Pounds (US)
$28.00 USD, £22.00 GBP
v2.1 Reference

#WWE

Professional Wrestling in the Digital Age

Edited by Dru Jeffries
The millions of fans who watch World Wrestling Entertainment (WWE) programs each year are well aware of their role in building the narrative of the sport. #WWE: Professional Wrestling in the Digital Age explores the intersections between media, technology, and fandom in WWE's contemporary programming and business practices. In the Reality Era of WWE (2011 to the present), wrestling narratives have increasingly drawn on real-life personalities and events that stretch beyond the story-world created and maintained by WWE. At the same time, the internet and fandom have a greater influence on the company than ever before. By examining various sites of struggle and negotiation between WWE executives and in-ring performers, between the product and its fans, and between the company and the rest of the wrestling industry, the contributors to this volume highlight the role of various media platforms in shaping and disseminating WWE narratives. Treating the company and its product not merely as sports entertainment, but also as a brand, an employer, a company, a content producer, and an object of fandom, #WWE conceptualizes the evolution of professional wrestling's most successful company in the digital era.

About the Author

Dru Jeffries teaches in the Cultural Studies department at Wilfrid Laurier University. He is author of Comic Book Film Style: Cinema at 24 Panels Per Second.

Reviews

"Like a great pro wrestler has a signature move for taking down a rival, every student and scholar of sports media and professional wrestling should have a book like this to help them pin down the importance of the WWE on sports and culture."—Adam Earnheardt, editor (with Paul Haridakis and Barbara Hugenberg) of Sports Fans, Identity, and Socialization: Exploring the Fandemonium

9780253044907 : wwe-jeffries
Hardback
232 Pages
$75.00 USD
9780253044914 : wwe-jeffries
Paperback / softback
232 Pages
$28.00 USD

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