Hardback
August 5, 2022
9789633864555
English
440
9.02 Inches (US)
6.10 Inches (US)
1.43 Pounds (US)
$95.00 USD, £68.00 GBP
v2.1 Reference

Under the Radar

Tracking Western Radio Listeners in the Soviet Union

Western democracy is currently under attack by a resurgent Russia, weaponizing new technologies and social media. How to respond? During the Cold War, the West fought off similar Soviet propaganda assaults with shortwave radio broadcasts. Founded in 1949, the US-funded Radio Free Europe/Radio Liberty broadcast uncensored information to the Soviet republics in their own languages. About one-third of Soviet urban adults listened to Western radio. The broadcasts played a key role in ending the Cold War and eroding the communist empire.

R. Eugene Parta was for many years the director of Soviet Area Audience Research at RFE/RL, charged among others with gathering listener feedback. In this book he relates a remarkable Cold War operation to assess the impact of Western radio broadcasts on Soviet listeners by using a novel survey research approach. Given the impossibility of interviewing Soviet citizens in their own country, it pioneered audacious interview methods in order to fly under the radar and talk to Soviets traveling abroad, ultimately creating a database of 51,000 interviews which offered unparalleled insights into the media habits and mindset of the Soviet public. By recounting how the "impossible" mission was carried out, Under the Radar also shows how the lessons of the past can help counter the threat from a once and current adversary.

About the Author

R. Eugene Parta is former director of Soviet Area Audience and Opinion Research at RFE/RL and of Media and Opinion Research at the RFE/RL Research Institute.

9789633864555 : under-the-radar-parta
Hardback
August 5, 2022
$95.00 USD

Other Titles by R. Eugene Parta

Cold War Broadcasting

edited by A. Ross Johnson, R. Eugene Parta
Apr 2012 - Central European University Press
$45.00 USD - Paperback / softback

Other Titles in HISTORY / Modern / 20th Century

Peace And Disarmament

Richard Fanning
Mar 2025 - University Press of Kentucky
$35.00 USD - Hardback
$12.95 USD - Electronic book text

Kreisky, Israel, and Jewish Identity

Daniel Aschheim
Nov 2022 - University of New Orleans Press
$18.95 USD - Paperback / softback

The Austrian Second Republic (Contemporary Austrian Studies, Vol 31)

edited by Marc Landry, Eva Pfanzelter
Oct 2022 - University of New Orleans Press
$40.00 USD - Paperback / softback

Other Titles in The Cold War

Norman Cousins

Allen Pietrobon
Oct 2022 - Johns Hopkins University Press
$35.00 USD - Electronic book text
$35.00 USD - Hardback

Brazil in the Global Nuclear Order, 1945–2018

Carlo Patti
Dec 2021 - Johns Hopkins University Press
$54.95 USD - Hardback
$54.95 USD - Electronic book text

Making Liberalism New

Ian Afflerbach
Nov 2021 - The Johns Hopkins University Press
$99.95 USD - Hardback
$34.95 USD - Paperback / softback
$34.95 USD - Electronic book text