Hardback
June 10, 2022
9789633864555
English
390
9.00 Inches (US)
6.00 Inches (US)
1.43 Pounds (US)
$95.00 USD, £68.00 GBP
v2.1 Reference

Under the Radar

Tracking Western Radio Listeners in the Soviet Union

Western democracy is currently under attack by a resurgent Russia, weaponizing new technologies and social media. How to respond? During the Cold War, the West fought off similar Soviet propaganda assaults with shortwave radio broadcasts. Founded in 1949, the US-funded Radio Free Europe/Radio Liberty broadcast uncensored information to the Soviet republics in their own languages. About one-third of Soviet urban adults listened to Western radio. The broadcasts played a key role in ending the Cold War and eroding the communist empire.
R. Eugene Parta was for many years the director of Soviet Area Audience Research at RFE/RL, charged among others with gathering listener feedback. In this book he relates a remarkable Cold War operation to assess the impact of Western radio broadcasts on Soviet listeners by using a novel survey research approach. Given the impossibility of interviewing Soviet citizens in their own country, it pioneered audacious interview methods in order to fly under the radar and talk to Soviets traveling abroad, ultimately creating a database of 51,000 interviews which offered unparalleled insights into the media habits and mindset of the Soviet public. By recounting how the "impossible" mission was carried out, Under the Radar also shows how the lessons of the past can help counter the threat from a once and current adversary.

About the Author

R. Eugene Parta is the retired director of Audience Research and Program Evaluation for Radio Free Europe/Radio Liberty in Prague.

9789633864555 : under-the-radar-parta
Hardback
June 10, 2022
$95.00 USD

Other Titles by R. Eugene Parta

Cold War Broadcasting

edited by A. Ross Johnson, R. Eugene Parta
Apr 2012 - Central European University Press
$45.00 USD - Paperback / softback

Other Titles in HISTORY / Modern / 20th Century

Peace And Disarmament

Richard Fanning
Mar 2025 - University Press of Kentucky
$70.00 USD - Hardback
$70.00 USD - Electronic book text

Desert Redleg

L. Scott Lingamfelter
May 2022 - University Press of Kentucky
$32.95 USD - Hardback
$32.95 USD - Electronic book text
$32.95 USD - Electronic book text

Precarious Workers

Eloisa Betti
Mar 2022 - Central European University Press
$85.00 USD - Hardback

Other Titles in The Cold War

Brazil in the Global Nuclear Order, 1945–2018

Carlo Patti
Dec 2021 - Johns Hopkins University Press
$54.95 USD - Hardback
$54.95 USD - Electronic book text

Making Liberalism New

Ian Afflerbach
Nov 2021 - Johns Hopkins University Press
$99.95 USD - Hardback
$34.95 USD - Paperback / softback
$34.95 USD - Electronic book text

The Legacy of Division

edited by Ferenc Laczó, Luka Lisjak Gabrijelčič
Oct 2020 - Central European University Press, an imprint of Central European University Press
$29.99 USD - Paperback / softback