Hardback
September 20, 2016
9781626163515
English
240
1 figure, 1 table, 56 color photos, 3 maps, 3 charts, 3 graphs
8.50 Inches (US)
5.50 Inches (US)
.94 Pounds (US)
$89.95 USD, £67.50 GBP
v2.1 Reference
Paperback / softback
September 21, 2016
9781626163522
English
240
1 figure, 1 table, 56 color photos, 3 maps, 3 charts, 3 graphs
8.50 Inches (US)
5.50 Inches (US)
.75 Pounds (US)
$29.95 USD, £22.50 GBP
v2.1 Reference
Electronic book text
October 6, 2016
9781626163539
English
240
1 figure, 1 table, 56 color photos, 3 maps, 3 charts, 3 graphs
8.50 Inches (US)
5.50 Inches (US)
$29.95 USD, £22.50 GBP
v2.1 Reference

The Seven Keys to Communicating in Brazil

An Intercultural Approach

The key to professional success in Brazil is understanding Brazilians. But how do you understand an unfamiliar culture? Seasoned cross-cultural trainers Orlando R. Kelm and David A. Victor use Victor's groundbreaking approach of evaluating a culture's language, environment, social organization, context, authority, nonverbal communication, and time conception to provide a framework for understanding Brazilians and show effective strategies to overcome these communication barriers. The method, referred to as the LESCANT approach makes you the expert evaluator of the culture and helps you easily navigate hurdles that can challenge business relationships.

Each chapter of The Seven Keys to Communicating in Brazil employs memorable anecdotes, business cases on each topic from business professionals, and photographs to address key topics. The authors demonstrate how to evaluate the cultural differences between Brazil and North America and include examples of common communication mistakes. Engaging and accessible, the book helps North Americans master the nuances of the Brazilian language and achieve a real experience of the Brasil dos brasileiros.

About the Authors

Orlando R. Kelm is an associate professor of Hispanic linguistics at the University of Texas at Austin and associate director of Business Language Education at the McCombs School of Business. His publications and consulting center on intercultural communication focus on Latin America and foreign language learning with emphasis on the use of innovative technologies.

David A. Victor is a professor of management and international business at Eastern Michigan University. Victor has consulted and run programs for more than two hundred companies and organizations, including Fortune 500 companies, governments, and NGOs. He is the author of many business communication books and the editor in chief of the Global Advances in Business Communication Journal.

Reviews

"The Seven Keys to Communicating in Brazil by Orlando Kelm and David Victor is a practical guide that will be valuable to anyone conducting business with or in Brazil. It is clearly written and easy to apply to your everyday interaction with Brazilians. Especially helpful is David Victor's LESCANT model that guides the reader through the book and serves as a helpful tool for mastering the content." — Brian Williams, Global Director, Dealer Services Group LLC, Urban Science

"Kelm and Victor's fascinating examination of intercultural communication in Brazil is insightful and a pleasure to read. More than fifty-five photographs and numerous figures add depth to the book. The real-world examples are invaluable in providing understanding and context. I highly recommend this book." — Courtland Bovee, Chairman of the Board, Neurogenesis Learning Systems
Georgetown University Press

9781626163515 : the-seven-keys-to-communicating-in-brazil-kelm-victor
Hardback
240 Pages
$89.95 USD
9781626163522 : the-seven-keys-to-communicating-in-brazil-kelm-victor
Paperback / softback
240 Pages
$29.95 USD
9781626163539 : the-seven-keys-to-communicating-in-brazil-kelm-victor
Electronic book text
240 Pages
$29.95 USD

Other Titles by Orlando R. Kelm

The Seven Keys to Communicating in Mexico

Orlando R. Kelm
Feb 2020 - Georgetown University Press
$89.95 USD - Hardback
$29.95 USD - Paperback / softback
$29.95 USD - Electronic book text

The Seven Keys to Communicating in Japan

Haru Yamada, Orlando R. Kelm, David A. Victor
Aug 2017 - Georgetown University Press
$89.95 USD - Hardback
$29.95 USD - Paperback / softback
$29.95 USD - Electronic book text

Other Titles by David A. Victor

The Seven Keys to Communicating in Mexico

Orlando R. Kelm
Feb 2020 - Georgetown University Press
$89.95 USD - Hardback
$29.95 USD - Paperback / softback
$29.95 USD - Electronic book text

The Seven Keys to Communicating in Japan

Haru Yamada, Orlando R. Kelm, David A. Victor
Aug 2017 - Georgetown University Press
$89.95 USD - Hardback
$29.95 USD - Paperback / softback
$29.95 USD - Electronic book text

Other Titles in FOREIGN LANGUAGE STUDY / Portuguese

DVD for Working Portuguese for Beginners

Monica Rector, Regina Santos, Marcelo Amorim, M. Lynne Gerber
Jun 2010 - Georgetown University Press
$12.95 USD - DVD-ROM

Working Portuguese for Beginners

Monica Rector, Regina Santos, Marcelo Amorim, M. Lynne Gerber
Jun 2010 - Georgetown University Press
$74.95 USD - Paperback / softback

Cartas e Cronicas

edited by Elisabeth P. Smith
Feb 1990 - Georgetown University Press
$24.95 USD - Paperback / softback