The Rhetoric of Mao Zedong
Transforming China and Its People
Applying both Western rhetorical theories and Chinese rhetorical concepts to reach a more nuanced and sophisticated understanding of his rhetorical legacy, Lu shows how Mao employed a host of rhetorical appeals and strategies drawn from Chinese tradition and how he interpreted the discourse of Marxism-Leninism to serve foundational themes of his message. She traces the historical contexts in which these themes, his philosophical orientations, and his political views were formed and how they transformed China and Chinese people.
Lu also examines how certain ideas are promoted, modified, and appropriated in Mao's rhetoric. Mao's appropriation of Marxist theory of class struggle, his campaigns of transforming common people into new communist advocates, his promotion of Chinese nationalism, and his stand on China's foreign policy all contributed to and were responsible for reshaping Chinese thought patterns, culture, and communication behaviors.
About the Author
"A much-needed book. Mao's speeches and writings have not heretofore been the subject of intensive rhetorical analysis. With careful attention to the content, structure, evolution, context, and strategies of Mao's discourse, Lu explicates how his words helped change the course of Chinese history. There is much of interest here for readers across academic disciplines, as well as for non-specialists who seek to understand Mao and the making of modern China."—Stephen Lucas, University of Wisconsin
"Highly contextualized, subtly nuanced, and deeply engaging, The Rhetoric of Mao Zedong is a must read. It not only shines a bright new light on our understanding of Mao's profound political influence and rhetorical presence in modern China but also opens up a whole new world of studying transformative rhetoric in the global context."—LuMing Mao, Miami University
"Reading The Rhetoric of Mao Zedong is a true delight, a delight that is made possible by Xing Lu's dispassionate and deeply engaging study of political rhetoric in modern China in general and Mao's transformative rhetoric in particular. As China continues to make its presence importantly felt on the world stage, understanding and developing a productive dialogue with its rhetoric is imperative. The Rhetoric of Mao Zedong should serve as an efficacious guide."—Rhetorica
Other Titles by Xing Lu
Other Titles from Studies in Rhetoric/Communication
Other Titles in LANGUAGE ARTS & DISCIPLINES / Rhetoric