Paperback / softback
August 31, 2018
9781771992244
English
280
9.00 Inches (US)
6.00 Inches (US)
.9 Pounds (US)
$32.95 USD
v2.1 Reference
Hardback
December 11, 2018
9781771992367
English
280
9.00 Inches (US)
6.00 Inches (US)
$110.00 USD
v2.1 Reference

The Medium Is the Monster

Canadian Adaptations of Frankenstein and the Discourse of Technology

Technology, a word that emerged historically first to denote the study of any art or technique, has come, in modernity, to describe advanced machines, industrial systems, and media. McCutcheon argues that it is Mary Shelley's 1818 novel Frankenstein that effectively reinvented the meaning of the word for modern English. It was then Marshall McLuhan's media theory and its adaptations in Canadian popular culture that popularized, even globalized, a Frankensteinian sense of technology. The Medium Is the Monster shows how we cannot talk about technology – that human-made monstrosity – today without conjuring Frankenstein, thanks in large part to its adaptations by pop culture icons such as David Cronenberg, William Gibson, Margaret Atwood, and Deadmau5. In the unexpected connections illustrated by The Medium Is the Monster, McCutcheon brings a fresh approach to studying adaptations, popular culture, and technology.

About the Author

Mark A. McCutcheon is associate professor of literary studies at Athabasca University. His scholarly publications include articles on such subjects as Canadian popular culture, Frankenstein adaptations, and copyright policy in English Studies in Canada, Digital Studies/Le champ numérique, Continuum, Science Fiction Film & TV, and Popular Music, among other scholarly journals and books. Mark has also published poetry and short fiction in literary magazines like EVENT, Existere, Carousel, and subTerrain. Originally from Toronto, Mark lives in Edmonton. His scholarly blog is www.academicalism.wordpress.com and he's on Twitter as @sonicfiction.
UBC Press
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9781771992244 : the-medium-is-the-monster-mccutcheon
Paperback / softback
280 Pages
$32.95 USD
9781771992367 : the-medium-is-the-monster-mccutcheon
Hardback
280 Pages
$110.00 USD

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