Hardback
November 3, 2008
9780801889905
English
368
149000
25
9.25 Inches (US)
6.13 Inches (US)
1.12 Inches (US)
1.5 Pounds (US)
$58.00 USD, £48.00 GBP
v2.1 Reference
Electronic book text
November 3, 2008
9781421402741
9780801889905
English
368
149000
25
9.25 Inches (US)
6.13 Inches (US)
$58.00 USD, £48.00 GBP
v2.1 Reference

The Business of Speed

The Hot Rod Industry in America, 1915–1990

2009 Outstanding Academic Title, Choice

Since the mass production of Henry Ford’s Model T, car enthusiasts have been redesigning, rebuilding, and reengineering their vehicles for increased speed and technical efficiency. They purchase aftermarket parts, reconstruct engines, and enhance body designs, all in an effort to personalize and improve their vehicles. Why do these car enthusiasts modify their cars and where do they get their aftermarket parts? Here, David N. Lucsko provides the first scholarly history of America’s hot rod business.

Lucsko examines the evolution of performance tuning through the lens of the $34-billion speed equipment industry that supports it. As early as 1910, dozens of small shops across the United States designed, manufactured, and sold add-on parts to consumers eager to employ new technologies as they tinkered with their cars. Operating for much of the twentieth century in the shadow of the Big Three automobile manufacturers—General Motors, Ford, and Chrysler—these businesses grew at an impressive rate, supplying young and old hot rodders with thousands of performance-boosting gadgets.

Lucsko offers a rich and heretofore untold account of the culture and technology of the high-performance automotive aftermarket in the United States, offering a fresh perspective on the history of the automobile in America.

About the Author

David N. Lucsko is managing editor of Technology and Culture and an instructor of technological history at the University of Detroit Mercy.

Reviews

"Lucsko does an exceptional job of telling the story of the performance tuning industry’s evolution over seven decades. The book is thoroughly researched, including the players, the genesis of the automotive aftermarket industry, and how the business of speed evolved across America."

- Dennis E. Horvath - Cruise-In.com

"A really informative read."

"The Business of Speed is the most extensive study of hot rodding yet published and will be the starting point for future scholars of this multi-billion dollar industry and its associated under-hood cultures."

- Kevin Borg - Technology and Culture

"Lucsko brings a jeweler's eye to his examination of the history of the automobile aftermarket... In writing about ti, Lucsko is all business, his research is plentiful, and his expository prose is flawless... This is a very valuable contribution to automobile history and culture."

"The Business of Speed is clearly written, insightfully argued, and exceptionally successful in explaining the highly technical modifications to stock automobiles... In the hands of an inferior writer, these details could have made the book intellectually inaccessible."

- Christopher W. Wells - Journal of American History

Endorsements

"It is very well written, thoroughly researched, and documents an important part of automotive history in the U.S. that hitherto has received scant treatment from academic historians... The author has a strong understanding of the hot rod industry, its various industrial leaders, and is very comfortable writing about the technologies themselves."

- Larry D. Lankton, Michigan Technological University

9780801889905 : the-business-of-speed-lucsko
Hardback
368 Pages
$58.00 USD
9781421402741 : the-business-of-speed-lucsko
Electronic book text
368 Pages
$58.00 USD

Other Titles by David N. Lucsko

Junkyards, Gearheads, and Rust

David N. Lucsko
May 2016 - Johns Hopkins University Press
$47.00 USD - Hardback
$47.00 USD - Electronic book text

Other Titles from Johns Hopkins Studies in the History of Technology

Leonardo to the Internet, third edition

Thomas J. Misa
Feb 2022 - Johns Hopkins University Press
$75.00 USD - Hardback
$35.00 USD - Electronic book text
$35.00 USD - Paperback / softback

The Draining of the Fens

Eric H. Ash
Feb 2022 - Johns Hopkins University Press
$57.00 USD - Hardback
$42.00 USD - Electronic book text
$39.95 USD - Paperback / softback

American Iron, 1607-1900

Robert B. Gordon
Mar 2020 - Johns Hopkins University Press
$47.00 USD - Paperback / softback
$47.00 USD - Electronic book text

Other Titles in TECHNOLOGY & ENGINEERING / History

Expanding the Envelope

Michael H. Gorn
Mar 2025 - University Press of Kentucky
$35.00 USD - Hardback
$12.95 USD - Electronic book text

Spanning the Gilded Age

John K. Brown
May 2024 - Johns Hopkins University Press
$34.95 USD - Hardback
$34.95 USD - Electronic book text

The American Transportation Revolution

Aaron W. Marrs
Apr 2024 - Johns Hopkins University Press
$64.95 USD - Hardback
$64.95 USD - Electronic book text

Other Titles in History of engineering & technology

Spanning the Gilded Age

John K. Brown
May 2024 - Johns Hopkins University Press
$34.95 USD - Hardback
$34.95 USD - Electronic book text

The American Transportation Revolution

Aaron W. Marrs
Apr 2024 - Johns Hopkins University Press
$64.95 USD - Hardback
$64.95 USD - Electronic book text

The Lyre Book

Matthew Kilbane
Feb 2024 - Johns Hopkins University Press
$114.95 USD - Hardback
$39.95 USD - Paperback / softback
$39.95 USD - Electronic book text