Oil, Environment and Alberta's Image
Tar Wars offers a critical inside look at how leading image-makers negotiate escalating tensions between continuous economic growth mandated by a globalized economic system and its unsustainable environmental costs. As place branding assumes paramount importance in an increasingly global, visual, and ecologically conscious society, an international battle unfolds over Alberta's bituminous sands. This battle pits independent documentary filmmakers against professional communicators employed by government and the oil industry. Tar Wars engages scholars and students in communications, film, environmental studies, social psychology, PR, media and cultural studies, and petrocultures. This book also speaks to decision makers, activists, and citizens exploring intersections of energy, environment, culture, politics, economy, media and power.
About the Author
"In his extensively researched and politically provocative new book, Tar Wars, award-winning author Geo Takach...offers attentive citizens, policy wonks and communications pros a solid 'case study in environmental communication.'"—Rob Norris, Alberta Views
"... [Takach's] purpose: to depolarize and ultimately enable debate of the bit-sands and their role in defining Alberta... Tar Wars highlights two points that are seldom part of the discussion. The first is that while the antagonistic 'Alberta is energy' approach originated with industry and political leaders, the polarizing rhetoric does not represent the views of all or even the majority of Alberta residents. The second is that polarized debate limits meaningful dialogue and political engagement... Underlying is Takach's message that we must refuse to fall into easy stereotypes of any region, including the one we live in." [Full review at https://bcbooklook.com/2017/09/29/174-lights-camera-action-debate/]—Nichole Dusyk, BC BookLook
"This book is relevant to scholars in communication studies, specifically those with a focus on environmental communication and activism, as well as those in strategic communication, specifically PR, marketing, and branding, and obviously those in the fields of journalism and film." [Full review at https://cjc-online.ca/index.php/journal/article/view/3673/3885]—Gordon Alley-Young, Canadian Journal of Communication Vol 44
Other Titles by Geo Takach
Other Titles in ART / Film & Video