Rhetorical Unconsciousness and Political Psychoanalysis
Bruner brings together a wide range of theoretical approaches to unintentional persuasion, establishing the locations of such persuasion and providing examples taken from the Western European transition from feudalism to capitalism. To be more specific, phenomena related to artificial personhood and the commodity self have led to transformations in material culture from architecture to theater, showing how rhetorical unconsciousness works to create symptoms. Bruner then examines ethical considerations, the relationships among language in use, unconsciousness, and the seemingly irrational aspects of cultural and political history.
About the Author
"Building upon a vast range of scholarship in rhetorical theory and critical theory, this book offers the most developed framework to date for analyzing rhetoric at the unconscious level of material structures and power formations. The book should be praised not only for its cutting-edge theoretical and methodological innovations but also for its insightful, historically-informed case studies."—Joshua Hanan, University of Denver
"This work is a fresh and illuminating contribution to the vital critical project of reimagining rhetoric beyond the confines of intentional and strategic models of influence without giving up the very idea of persuasion as a practical art. Bruner offers a promising way of converting well-known impediments to intentional theories of persuasion into productive resources for a new and expansive rhetorical remit."—Michael Kaplan, Baruch College, CUNY
Other Titles by M. Lane Bruner
Other Titles from Studies in Rhetoric/Communication
Other Titles in LANGUAGE ARTS & DISCIPLINES / Rhetoric