Rhetorical Landscapes in America
Variations on a Theme from Kenneth Burke
Clark examines places in the American landscape that have facilitated such experiences, including New York City, Shaker villages, Yellowstone National Park, the Lincoln Highway, San Francisco's 1915 Panama-Pacific International Exposition, and the Grand Canyon. He examines the rhetorical power of these sites to transform private individuals into public citizens, and he evaluates a national culture that teaches Americans to experience certain places as potent symbols of national community.
Invoking Burke's concept of "identification" to explain such rhetorical encounters, Clark considers Burke's lifelong study of symbols—linguistic and otherwise—and their place in the construction and transformation of individual identity. Clark turns to Burke's work to expand our awareness of the rhetorical resources that lead individuals within a community to adopt a collective identity, and he considers the implications of nineteenth- and twentieth-century tourism for both visual rhetoric and the rhetoric of display.
About the Author
"Rhetorical Landscapes in America is an extraordinary book. Imaginatively expanding on Kenneth Burke's rhetoric of identification, Gregory Clark skillfully guides us through a rich exploration of the discursive and nondiscursive experiences of civic tourism. In so doing, he persuasively demonstrates how those experiences of symbolic landscape significantly shape our individual and collective identities as Americans. At this moment in our national history, this book is a tour not to be missed."—Steven Mailloux, University of California, Irvine, Chancellor's Professor of Rhetoric and author of Reception Histories: Rhetoric, Pragmatism, and American Cultural Politics
Other Titles by Gregory Clark
Other Titles from Studies in Rhetoric/Communication
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