Paperback / softback
November 30, 2021
9781421442679
English
184
46690
13
8.00 Inches (US)
5.00 Inches (US)
0.43 Inches (US)
$27.95 USD, £20.50 GBP
v2.1 Reference
Electronic book text
November 30, 2021
9781421442686
9781421442679
English
184
46690
13
8.00 Inches (US)
5.00 Inches (US)
$27.95 USD, £20.50 GBP
v2.1 Reference

Preventing Crises at Your University

The Playbook for Protecting Your Institution's Reputation

A new playbook for effective crisis management in higher education.

Unlike other industries, in higher education an institution's most important asset is its reputation. Yet as fundamental as it is, many leaders continue to view managing reputation as dishonest and counterproductive, a suspect process that undermines the very idea of reputation as an organic outcome of reality. When leadership credibility is on the line, though, and an institution's reputation is facing potentially irreparable damage, the concept of reputational risk moves from being nebulous to all too tangible.

In Managing Reputational Risk in Higher Education, Simon Barker demonstrates how critical it is for colleges and universities to align strategy and values with decision-making during times of crisis. Arguing that leaders must stop considering the discussion of reputational risk as unseemly, he demonstrates that this discussion is in fact a strategic imperative for every leader. Significant reputational damage, Barker asserts, is not the inevitable outcome of a crisis but of a poor response. Defining a new crisis leadership playbook to deal with self-inflicted crises, he also

• explains what typically goes wrong in a crisis;
• describes how to prevent crises from escalating;
• demonstrates how a stakeholder-centric model of communications can help mitigate reputational damage; and
• introduces a number of original concepts, including a Reputational Risk Management Framework, a Reputational Risk Maturity Model, and a Culture and Capability matrix.

Moving beyond the theoretical by presenting case studies of real crises involving sexual assault, freedom of speech, student protests, faculty misconduct, and a broad range of financial, social, and ethical issues, the book highlights and underscore key concepts around effective management of reputational risk. Ultimately, Managing Reputational Risk in Higher Education serves as a wake-up call for all higher education leaders and board members.

About the Author

Simon Barker (DENVER, CO) is the managing partner of Blue Moon Consultant Group, a crisis management consultant firm that specializes in higher education.

Endorsements

"Barker lays out how colleges can anticipate and avoid negative effects on their reputation from potential adverse events and trends. He also explains how they can minimize the occurrence of crises and effectively manage through those which do occur in ways that mitigate harm to the institution's reputation. Drawing on the author's deep experience with risk, this book is full of very good insights and advice on managing crises."

- Thomas A. Gottschalk, Trustee, American University / Honorary Trustee, Earlham College

"Barker illuminates the distinct nature of organizational reputation and its strategic value, urging colleges and universities to use a proactive, systematic, and values-aligned approach to identifying and managing risks. He makes the case for elevating shared responsibility for mitigating risk to reputation within the organization and creating clear structures for doing so. Barker also offers abundant practical guidance on establishing and running effective crisis management teams."

- Heather C. Swain, Vice President for Marketing, Public Relations, and Digital Strategy, Michigan State University
Johns Hopkins University Press
Higher Ed Leadership Essentials
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Paperback / softback
November 30, 2021
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