Paperback / softback
July 17, 2012
9780774822299
English
320
80 illus.
9.00 Inches (US)
6.00 Inches (US)
1.05 Pounds (US)
$35.95 USD
v2.1 Reference

Political Marketing in Canada

Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends on how politicians and governments carry out political marketing - and its promises - in practice.

About the Authors

Alex Marland is an assistant professor in theDepartment of Political Science at Memorial University of Newfoundland.Thierry Giasson is an associate professor in theCommunication and Information Department at Université Laval.Jennifer Lees-Marshment is a senior lecturer in theDepartment of Political Studies at the University of Auckland.Contributors: Lisa Birch, Patricia Cormack, YannickDufresne, Anna Esselment, Émilie Foster, Thierry Giasson, ElisabethGidengil, Royce Koop, Kirsten Kozolanka, Jennifer Lees-Marshment,Patrick Lemieux, Alex Marland, Tamara A. Small, and André Turcotte.

Endorsements

"The first significant account of the political marketing of Canadian political parties, this book is essential reading for those in political science, marketing, and communications. Accessibly written, it will also have a wider appeal - among journalists, politicians, policy makers, and those working in think tanks."—Walter Wymer, professor of marketing at the University of Lethbridge, and author of Connected Causes: Internet Marketing for Nonprofit Organizations
UBC Press

9780774822299 : political-marketing-in-canada-marland-giasson-lees-marshment
Paperback / softback
320 Pages
$35.95 USD

Other Titles by Alex Marland

Political Elites in Canada

edited by Alex Marland, Thierry Giasson, Andrea Lawlor
Mar 2019 - UBC Press
$89.95 USD - Hardback
$37.95 USD - Paperback / softback

Permanent Campaigning in Canada

edited by Alex Marland, Thierry Giasson, Anna Lennox Esselment
Jan 2018 - UBC Press
$80.00 USD - Hardback
$37.95 USD - Paperback / softback

Brand Command

Alex Marland
Aug 2017 - UBC Press
$43.95 USD - Hardback

Other Titles by Thierry Giasson

Political Elites in Canada

edited by Alex Marland, Thierry Giasson, Andrea Lawlor
Mar 2019 - UBC Press
$89.95 USD - Hardback
$37.95 USD - Paperback / softback

Permanent Campaigning in Canada

edited by Alex Marland, Thierry Giasson, Anna Lennox Esselment
Jan 2018 - UBC Press
$80.00 USD - Hardback
$37.95 USD - Paperback / softback

Political Communication in Canada

edited by Alex Marland, Thierry Giasson, Tamara A. Small
Feb 2015 - UBC Press
$99.00 USD - Hardback
$35.95 USD - Paperback / softback

Other Titles in SOCIAL SCIENCE / Media Studies

News on the American Dream

Alberto Pena Rodriguez, translated by Serena Rivera
Feb 2020 - Tagus Press
$24.95 USD - Paperback / softback

Sámi Media and Indigenous Agency in the Arctic North

Coppélie Cocq
Jan 2020 - University of Washington Press
$30.00 USD - Paperback / softback
$95.00 USD - Hardback

Slavery and the Post-Black Imagination

Bertram D. Ashe
Jan 2020 - University of Washington Press
$30.00 USD - Paperback / softback
$95.00 USD - Hardback

Other Titles in Language learning: audio-visual & multimedia

Alif Baa (HC), Third Edition

Kristen Brustad
Aug 2019 - Georgetown University Press
$89.95 USD - Mixed media product

A Reference Grammar of Syrian Arabic

Mark W. Cowell, foreword by Ernest N. McCarus
Apr 2016 - Georgetown University Press
$49.95 USD - Paperback / softback

The Media Gaze

Augie Fleras
Jul 2012 - UBC Press
$101.00 USD - Hardback
$35.95 USD - Paperback / softback