Hardback
January 31, 2023
9781421444284
English
416
142686
20
9.00 Inches (US)
6.00 Inches (US)
1.28 Inches (US)
$54.95 USD, £40.50 GBP
v2.1 Reference
Electronic book text
January 31, 2023
9781421444291
9781421444284
English
416
142686
20
9.00 Inches (US)
6.00 Inches (US)
$54.95 USD, £40.50 GBP
v2.1 Reference

Junk Food Politics

How Beverage and Fast Food Industries Are Reshaping Emerging Economies

Why do sugary beverage and fast food industries thrive in the emerging world?

An interesting public health paradox has emerged in some developing nations. Despite government commitment to eradicating noncommunicable diseases and innovative prevention programs aimed at reducing obesity and type 2 diabetes, sugary beverage and fast food industries are thriving. But political leaders in countries such as Mexico, Brazil, India, China, and Indonesia are reluctant to introduce policies regulating the marketing and sale of their products, particularly among vulnerable groups like children and the poor. Why?

In Junk Food Politics, Eduardo J. Gómez argues that the challenge lies with the strategic politics of junk food industries in these countries. Industry leaders have succeeded in creating supportive political coalitions by, ironically, partnering with governments to promote soda taxes, food labeling, and initiatives focused on public awareness and exercise while garnering presidential support (and social popularity) through contributions to government anti-hunger and anti-poverty campaigns. These industries have also manipulated scientific research by working with academic allies while creating their own support bases among the poor through employment programs and community services. Taken together, these tactics have hampered people's ability to mobilize in support of stricter regulation for the marketing and sale of unhealthy products made by companies such as Coca-Cola, PepsiCo, and Nestlé.

Drawing on detailed historical case studies, Junk Food Politics proposes an alternative political science framework that emphasizes how junk food corporations restructure politics and society before agenda-setting ever takes place. This pathbreaking book also reveals how these global corporations further their policy influence through the creation of transnational nongovernmental organizations that support industry views.

About the Author

Eduardo J. Gómez (BETHLEHEM, PA) is an associate professor and the director of the Institute of Health Policy and Politics in the College of Health at Lehigh University. He is the author of Geopolitics in Health: Confronting Obesity, AIDS, and Tuberculosis in the Emerging BRICS Economies.

Endorsements

"I am impressed. No book like this exists; it breaks new ground and will be very useful. The policy implications across the world are significant."

- Kelly D. Brownell, Director, World Food Policy Center / Dean Emeritus, Sanford School of Public Policy, Duke University

"Shedding light on the power of the food and drinks industry, which in theory should be waning but in practice is stronger than ever, this highly readable book takes the classic case of American politics and the corporate sector's power therein and extends it to new contexts in ways that can inform scholarship and indeed activism about the form of corporate power in play. This is a big step forward for food studies."

- Alistair Fraser, Maynooth University, author of Global Foodscapes: Oppression and Resistance in the Life of Food

"The Constitution is too important to be left to the lawyers, or even the political theorists. In this exemplary work of careful, balanced scholarship, Jonathan O'Neill shows why a fuller understanding of constitutionalism requires historians, and especially historians who take ideas seriously. This is essential reading for every serious student of American conservatism and American constitutionalism."

- Yuval Levin, The American Enterprise Institute

"A masterful analysis of the political and corporate influences that put unhealthy food in the hands of vulnerable populations. Dr. Gómez has provided a blueprint for shaping a world where industrial interests do not trump the health of populations."

- Sandro Galea, MD, DrPH, Boston University
Johns Hopkins University Press
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9781421444284 : junk-food-politics-gomez
Hardback
January 31, 2023
$54.95 USD
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Electronic book text
January 31, 2023
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Other Titles by Eduardo J. Gómez

Geopolitics in Health

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Dec 2017 - Johns Hopkins University Press
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