Paperback / softback
March 1, 2019
9781772124118
English
320
9.00 Inches (US)
6.00 Inches (US)
1 Pounds (US)
$39.99 USD, £30.99 GBP
v2.1 Reference

In the News, 3rd edition, third edition

The Practice of Media Relations in Canada

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

About the Authors

William Wray Carney has worked in journalism, education and public relations fields for several decades. He is co-editor of Fundamentals of Public Relations and Marketing Communications in Canada (UAP), an introductory textbook for communications and public relations students. Colin has over 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria. Mark Hunter LaVigne, MA, APR, FCPRS (Fellow, CPRS) has some 30 years' experience as a public relations practitioner, professor/lecturer and published author. For more than 20 years, he has owned and operated his PR consultancy, with a focus on media relations. He wrote the media relations chapter in "Fundamentals of Public Relations and Marketing Communications " University of Alberta Press (2015). He has also published a children's book, "The Adventures of Matilda the Tooth Fairy," and writes and performs music on acoustic guitar, harmonica, ukulele and vocals and co-founded the band The Coyotes, whose CD "Out of the Woods" can be found on iTunes amongst various portals.

Reviews

[ In The News: 3rd edition] is co-written by communications professionals, for communications professionals, but it's instructive for any member of the audience coveted by officialdom and press: the general public, you... In The News is entertaining and refreshingly frank." Blacklock's Reporter, March 30, 2019 [Full article at https://www.blacklocks.ca/review-monkeys-organ-grinders/]—Holly Doan

Endorsements

"As a Canadian college professor, I am always looking for strong Canadian content to anchor courses in our Bachelor of Public Relations degree program. In the News is such a resource. It is well researched, frank, practical and authoritative—essentially, a 'one-stop,' comprehensive compendium covering the essentials of media relations in this country. The case studies highlighting key strategies and tactics bring to life and reinforce the theoretical concepts. This book should be required reading for all post-secondary communication programs in Canada."—Lydia Boyko, APR, PhD, Professor

9781772124118 : in-the-news-3rd-edition-3rd-edition-carney-babiuk-lavigne
Paperback / softback
320 Pages
$39.99 USD

Other Titles by William Wray Carney

Fundamentals of Public Relations and Marketing Communications in Canada

edited by William Wray Carney, Leah-Ann Lymer, foreword by Mike Coates, with contributions byColin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Al...
May 2015 - Pica Pica Press, an imprint of University of Alberta Press
$65.99 USD - Paperback / softback

Other Titles by Colin Babiuk

Fundamentals of Public Relations and Marketing Communications in Canada

edited by William Wray Carney, Leah-Ann Lymer, foreword by Mike Coates, with contributions byColin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Al...
May 2015 - Pica Pica Press, an imprint of University of Alberta Press
$65.99 USD - Paperback / softback

Other Titles by Mark Hunter LaVigne

Fundamentals of Public Relations and Marketing Communications in Canada

edited by William Wray Carney, Leah-Ann Lymer, foreword by Mike Coates, with contributions byColin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Al...
May 2015 - Pica Pica Press, an imprint of University of Alberta Press
$65.99 USD - Paperback / softback