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Freedom from Want

American Liberalism and the Idea of the Consumer

In 1941, Franklin Delano Roosevelt identified "four essential human freedoms." Three of these—freedom from fear, freedom of speech, and freedom of religion—had long been understood as defining principles of liberalism. Roosevelt's fourth freedom—freedom from want—was not. Indeed, classic liberals had argued that the only way to guarantee this freedom would be through an illiberal redistribution of wealth. In Freedom from Want, Kathleen G. Donohue describes how, between the 1880s and the 1940s, American intellectuals transformed classical liberalism into its modern American counterpart by emphasizing consumers over producers and consumption over production.

Donohue first examines this conceptual shift through the writings of a wide range of late-nineteenth- and early-twentieth-century social critics—among them William Graham Sumner, Charlotte Perkins Gilman, Richard T. Ely, Edward Bellamy, and Thorstein Veblen—who rethought not only the negative connotations of consumerism but also the connection between one's right to consume and one's role in the production process. She then turns to the politicization of these ideas beginning with the establishment of a more consumer-oriented liberalism by Walter Lippmann and Walter Weyl and ending in the New Deal era, when this debate evolved from intellectual discourse into public policy with the creation of such bodies as the National Recovery Administration and the Agricultural Adjustment Administration.

Deftly combining intellectual, cultural, and political history, Freedom from Want sheds new light on the ways in which Americans reconceptualized the place of the consumer in society and the implications of these shifting attitudes for the philosophy ofliberalism and the role of government in safeguarding the material welfare of the people.

About the Author

Kathleen G. Donohue is an assistant professor of history at Central Michigan University.


At the core of this volume 'is the story of how freedom from want, an economic freedom defined by classical liberalism, became one of the essential human freedoms of modern American liberalism'... Edward Bellamy, Thorstein Veblen, and Adam Smith are a few of the many thinkers whose work Donohue reviews... This scholarly volume deserves a wide audience.

- Choice

A well-crafted example of traditional intellectual history. Donohue's close reading of the works of a variety of economic and political theorists not only provides interesting new insights into the thought of the individuals she examines, but also allows her to construct a compelling narrative of the dramatic change that occurred over a span of half a century in liberal thinking about the role of consumption and consumers in the political economy.

- Larry G. Gerber - EH.Net

This is an intelligent, well-researched, carefully nuanced book about the gradual displacement in U.S. liberalism of a producerist outlook by a consumerist perspective... Donohue gives us a rich intellectual history of the bases for the government-managed, full-growth, high-employment, demand-driven economy that flourished as an ideal, and to a considerable extent in practice, between the 1940s and the 1970s.

- Mary O. Furner - Business History Review

Donohue offers a powerful case intertwining economic, intellectual, and political history... A most valuable contribution to the history of American economic thought.

- Amy S. Bix - Enterprise and Society

A provocative update on the effort that has gone on at least since Alexis de Tocqueville's time to sort out the relationship between material desires and democracy.

- Alan Lawson - Journal of American History

An authoritative and well-researched account of the emergence of consumption and the consumer within American political economic thought.

- Matthew Hilton - Business History


An important contribution to the history of modern American liberalism. In a series of exceptionally acute readings of writers and activists both familiar and obscure, she makes a compelling case for an important shift in the estimate of the virtues of the consumer in American economic thought from the mid-nineteenth century through the New Deal. Her book will open many eyes with a fresh perspective on thinkers historians thought they knew well and brings to light the work of others whose significance has been neglected.

- Robert Westbrook, University of Rochester

A wonderfully rich and complicated exploration of a major shift in the way Americans came to view their society. Brings together not only a great deal of existing scholarship but also an impressive familiarity with the primary sources to create a coherent and persuasive account of the rise of consumerist ideas in the first half of the twentieth century.

- Alan Brinkley, Columbia University

A truly original book. One that reveals an exceptionally strong command of the history of political theory and the history of economic ideas. Unusually bold and polished, it adds admirably to our understanding of the emergence of consumer ideology and the reshaping of American liberalism and politics.

- Daniel Horowitz, Smith College

Many books have been published recently on the topic of consumer society, but this one carves out a unique place on that shelf. Freedom from Want is impressively documented, well constructed, historiographically significant, and persuasive, expertly moving beyond consumer society itself to make an original contribution to the history of American liberalism.

- Lawrence Glickman, University of South Carolina

Furthers understanding of the political history of mass consumption in the United States.

- Steven T. Sheehan - Register of the Kentucky Historical Society

The book offers a well-researched and thoughtful history of ideas, and it should be of interest to economists as well as intellectual and economic historians.

- Susan J. Matt - American Historical Review
Johns Hopkins University Press
New Studies in American Intellectual and Cultural History
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