Hardback
March 26, 2019
9781421428710
English
200
75263
21
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.9 Pounds (US)
$39.95 USD, £29.50 GBP
v2.1 Reference
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March 26, 2019
9781421428727
9781421428710
English
200
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9.00 Inches (US)
6.00 Inches (US)
$39.95 USD, £29.50 GBP
v2.1 Reference

Fat in the Fifties

America's First Obesity Crisis

Metropolitan Life Insurance Company identified obesity as the leading cause of premature death in the United States in the 1930s, but it wasn't until 1951 that the public health and medical communities finally recognized it as "America's Number One Health Problem." The reason for MetLife's interest? They wanted their policyholders to live longer and continue paying their premiums. Early postwar America responded to the obesity emergency, but by the end of the 1960s, the crisis waned and official rates of true obesity were reduced— despite the fact that Americans were growing no thinner. What mid-century factors and forces established obesity as a politically meaningful and culturally resonant problem in the first place? And why did obesity fade from public—and medical—consciousness only a decade later?

Based on archival records of health leaders as well as medical and popular literature, Fat in the Fifties is the first book to reconstruct the prewar origins, emergence, and surprising disappearance of obesity as a major public health problem. Author Nicolas Rasmussen explores the postwar shifts that drew attention to obesity, as well as the varied approaches to its treatment: from thyroid hormones to psychoanalysis and weight loss groups. Rasmussen argues that the US government was driven by the new Cold War and the fear of atomic annihilation to heightened anxieties about national fitness. Informed by the latest psychiatric thinking—which diagnosed obesity as the result of oral fixation, just like alcoholism—health professionals promoted a form of weight loss group therapy modeled on Alcoholics Anonymous. The intervention caught on like wildfire in 1950s suburbia. But the sense of crisis passed quickly, partly due to cultural changes associated with the later 1960s and partly due to scientific research, some of it sponsored by the sugar industry, emphasizing particular dietary fats, rather than calorie intake.

Through this riveting history of the rise and fall of the obesity epidemic, readers gain an understanding of how the American public health system—ambitious, strong, and second-to-none at the end of the Second World War—was constrained a decade later to focus mainly on nagging individuals to change their lifestyle choices. Fat in the Fifties is required reading for public health practitioners and researchers, physicians, historians of medicine, and anyone concerned about weight and weight loss.

About the Author

Nicolas Rasmussen is a professor in the School of Humanities & Languages at the University of New South Wales. He is the author of Gene Jockeys: Life Science and the Rise of Biotech Enterprise and On Speed: From Benzedrine to Adderall.

Endorsements

"A well-written and fascinating review of obesity in the 1950s and beyond. This is a unique book that deserves a place on the bookshelf of anyone interested in obesity. Highly recommended."

- Scott Kahan, MD, MPH, Director, National Center for Weight and Wellness

"This book offers a fascinating journey through the profound changes in the way obesity has been viewed, from when it was first identified as an issue to when it began to explode in prevalence. This engaging chronicle is highly valuable in understanding weight and obesity issues today."

- Kelly D. Brownell, Director, World Food Policy Center

"Fat in the Fifties is a riveting analysis of the rise and fall of early concerns about the health consequences of obesity. Rasmussen's history is indispensable for understanding the social, psychological, political, and environmental origins of today's obesity 'crisis.'"

- Marion Nestle, Professor Emerita, New York University, author of Unsavory Truth: How Food Companies Skew the Science of What We Eat

"From a glandular gold rush in the 1920s to pink methamphetamine diet pills in the 1950s, Rasmussen tracks the clinical and cultural fads and fashionable stigmatizations dialectally constructing the first US 'obesity epidemic.' An analytical tour de force and a brilliantly entertaining read!"

- Dorothy Porter, University of California San Francisco

"Fat in the Fifties offers a critical window on how medical and scientific ideas were powerfully shaped by deep cultural assumptions regarding risk and responsibility, gender, stigma, and the constitution of problems of 'public' health. This is an innovative contribution to the history of obesity, disease, and public health."

- Allan M. Brandt, Harvard University, author of The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product that Defined America
Johns Hopkins University Press
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9781421428710 : fat-in-the-fifties-rasmussen
Hardback
200 Pages
$39.95 USD
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