Ethics in Social Marketing
In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.
About the Author
"Timely and thought provoking. Not only does the volume provide a valuable review of ethical issues relevant to social marketers, it does so within the context of cutting-edge conceptual thinking and real world programs. As a result, the reader comes away with a deeper understanding of the importance as well as the complexities involved in the practice of ethical social marketing. "—Dana L. Alden, University of Hawaii
|Georgetown University Press|
Other Titles in LAW / Ethics & Professional Responsibility