A Critical Introduction
In Cultural Imperialism, John Tomlinson deals with issues ranging from the ideological effects of imported cultural products, to the process of cultural homogenization, to the nature of cultural autonomy. He examines a number of related discourses: thedebate about "media imperialism" the discourse of national cultural identity; the critique of multinational capitalism and the critique of cultural modernity. His analysis reveals major problems in the way in which the idea of cultural, as distinct from economic or political, imperialism is formulated.
"Tomlinson's study is very useful because it attempts to make some overall sense of the issue of cultural imperialism and how it has been defined and studied... Engagingly written and intellectually sophisticated."
"John Tomlinson set out to challenge many of the hidden and not-so-hidden assumptions in talk about cultural imperialism, and by the finish he has completely reshaped the debate... Tomlinson has done all of us a great service."
Other Titles from Parallax: Re-visions of Culture and Society
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Other Titles in Cultural studies