Paperback / softback
September 23, 2015
9781625341914
English
272
9.25 Inches (US)
6.13 Inches (US)
.95 Pounds (US)
$28.95 USD
v2.1 Reference

Commercializing Childhood

Children's Magazines, Urban Gentility, and the Ideal of the Child Consumer in the United States, 1823-1918

Long before activists raised concerns about the dangers of commercials airing during Saturday morning cartoons, America's young people emerged as a group that businesses should target with goods for sale. As print culture grew rapidly in the nineteenth century, enterprising publishers raced to meet the widespread demand for magazines aimed at middle- and upper-class children, especially those whose families had leisure time and cultural aspirations to gentility. Advertisers realized that these children represented a growing market for more than magazines, and the editors chose stories to help model good consumer behavior for this important new demographic.

In this deeply researched and engaging book, Paul B. Ringel combines an analysis of the stories in nineteenth-century American children's magazines with the backstories of their authors, editors, and publishers to explain how this hugely successful industry trained generations of American children to become genteel consumers. Ringel demonstrates how these publications, which were read in hundreds of thousands of homes, played to two conflicting impulses within American families: to shield children from commercial influences by offering earnest and moral entertainment and to help children learn how to prosper in an increasingly market-driven society.

About the Author

Paul B. Ringel is associate professor of history at High Point University.

Reviews

"This book is thoroughly researched, demonstrates an excellent understanding of magazine literature and culture, and provides biographical background and social history as contexts for the literature under examination."—Carol J. Singley, author of Adopting America: Childhood, Kinship, and Narrative Identity in Literature

"Ringel's nuanced interpretations are alive to the contradictions inherent to the precarious cultural balancing acts of juvenile publishing, and this book presents these findings in a clear and engaging style. This is the sort of solid scholarship that truly adds to our knowledge, and I predict that this book will last as a standard resource for many years."—Karen J. Sanchez-Eppler, author of Dependent States: The Child's Part in Nineteenth-Century American Culture

9781625341914 : commercializing-childhood-ringel
Paperback / softback
272 Pages
$28.95 USD

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