Changing the Game

"Jim Host is an American icon whose work ethic, honesty, and leadership brought him unparalleled success. It's hard to imagine any former student athlete who has given back more to the intercollegiate enterprise than Host. This is a must-read for anyone with career aspirations in sports business."—Bob Vecchione, chief executive officer of the National Association of Collegiate Directors of Athletics

"The terms pioneer or paradigm changer could describe Jim Host, but they fall short because he literally created the business of college sports. He developed a national media presence for college athletics, and I use the spelling 'March Madne$$' because his entrepreneurship brought previously unimaginable revenue to college sports. Changing the Game is an excellent testament to his incredible life's work."—Bill Sutton, founder emeritus of the Vinik Sport Business Program at the University of South Florida

"When Sports Business Journal launched the Champions program to honor pioneers and leaders in the industry, Jim Host was an obvious choice to be in the inaugural class. No business had more to do with the creation and evolution of collegiate sports marketing than Jim's company, Host Communications. He was the father of an industry that helped propel the growth of college sports. This book is a must-read for anyone who wants to understand how college sports marketing developed and where the industry is headed in the future."—Michael Smith, leading college athletics staff writer at Sports Business Journal

"Jim Host is the David Stern of college athletics."—Bill Walton, ESPN sportscaster and former NBA All-Star player

"An instructive and inherently fascinating read."—Midwest Book Review