Hardback
March 10, 2020
9780813179551
English
296
70 b&w photos
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$34.95 USD, £29.00 GBP
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March 10, 2020
9780813179568
English
296
70 b&w photos
9.00 Inches (US)
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v2.1 Reference
Electronic book text
March 10, 2020
9780813179575
English
296
70 b&w photos
9.00 Inches (US)
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v2.1 Reference

Changing the Game

My Career in Collegiate Sports Marketing

Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host Communications, he was the pioneer in college sports marketing. Host's prevailing innovation in collegiate sports was the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats. Host and his team developed the NCAA Radio Network and introduced what became known as the NCAA's Corporate Partner Program, which employed companies such as Gillette, Valvoline, Coca-Cola, and Pizza Hut to promote university athletic programs and the NCAA at large. Host was involved with the construction of Rupp Arena, the Kentucky Horse Park, and the KFC Yum! Center. But few know his full story.

Changing the Game is the first complete account of the entrepreneur's professional life, detailing his achievements in sports radio, management, and broadcasting; his time in minor league baseball, real estate, and the insurance business; and his foray into Kentucky politics, including his appointments under governors Louie B. Nunn and Ernie Fletcher. This memoir provides a behind-the-scenes look at the growth of big-time athletics and offers solutions for current challenges facing college sports.

9780813179551 : changing-the-game-host-moyen
Hardback
March 10, 2020
$34.95 USD
9780813179568 : changing-the-game-host-moyen
Electronic book text
March 10, 2020
$34.95 USD
9780813179575 : changing-the-game-host-moyen
Electronic book text
March 10, 2020
$34.95 USD

Other Titles by Eric A. Moyen, Ph.D.

Frank L. McVey and the University of Kentucky

Eric A. Moyen, Ph.D.
Jan 2011 - University Press of Kentucky
$60.00 USD - Hardback

Other Titles in BIOGRAPHY & AUTOBIOGRAPHY / Business

Engineering Corporate Success

James Hardymon
Aug 2019 - South Limestone, an imprint of University Press of Kentucky
$24.95 USD - Hardback
$24.95 USD - Electronic book text
$24.95 USD - Electronic book text

The Money Game in Old New York

Clifford Browder
Jul 2014 - University Press of Kentucky
$45.00 USD - Paperback / softback

Other Titles in Memoirs

The Fears of the Rich, The Needs of the Poor

William H. Foege
Mar 2018 - Johns Hopkins University Press
$24.95 USD - Hardback
$24.95 USD - Electronic book text

Adventures of a Female Medical Detective

Mary Guinan, PhD, MD - with Anne D. Mather
May 2016 - Johns Hopkins University Press
$24.95 USD - Hardback
$24.95 USD - Electronic book text

Another City upon a Hill

Joseph A. Conforti
Sep 2013 - Tagus Press
$19.95 USD - Paperback / softback