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9780774835138
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Buying Happiness

The Emergence of Consumer Consciousness in English Canada

The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness explores the ways that key public thinkers represented, conceptualized, and institutionalized new ideas about consumption. Liverant's fresh approach connects the emergence and diffusion of these ideas with changes in political processes and social policy. As the figure of "the consumer" moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination.

About the Author

Bettina Liverant is adjunct assistant professor in the Department of History at the University of Calgary.
UBC Press
HFWSH

9780774835138 : buying-happiness-liverant
Hardback
288 Pages
$89.95 USD
9780774835145 : buying-happiness-liverant
Paperback / softback
December 11, 2018
$37.95 USD

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