Business Consulting in a Multicultural America

"In today's economy it is widely recognized that the size and growth of multicultural populations are closely linked to successful marketplace performance of business on a national level, and especially in urban communities. This book combines business case studies, theory, historical context, policy implications, statistical data, and financial management concepts to provide students a full range of information and tools to address issues of how businesses can effectively reach multicultural markets in urban areas and beyond"—Jerome Williams, Prudential Chair in Business and research director of the Center for Urban Entrepreneurship and Economic Development, Rutgers Business School, Newark and New Brunswick