Paperback / softback
October 26, 2015
9780295994970
English
260
15 maps, 96 charts
11.00 Inches (US)
8.50 Inches (US)
1.4 Pounds (US)
$55.00 USD
v2.1 Reference

Business Consulting in a Multicultural America

Business Consulting in a Multicultural America, a revised and expanded edition of the popular Multicultural Marketing and Business Consulting, provides a comprehensive, multidisciplinary, and multicultural approach to business strategy and consulting. It emphasizes a diverse customer focus to strategic thinking and problem solving. Readers are presented with the concepts, tools, and techniques that reflect global best practices for fledgling businesses. The book helps students, business owners, and managers identify and formulate solutions that improve business performance and achieve social responsibility goals in an increasingly multicultural marketplace.

About the Authors

Thaddeus Spratlen is professor emeritus of marketing at the University of Washington and a leading expert on multicultural marketing and business assistance for urban enterprises. Leslie Lum has worked for a Fortune 100 company, a global bank, and as a manager of a retail start-up. Detra Y. Montoya is clinical professor in the W. P. Carey School of Business at Arizona State University. Michael Verchot is the founding director of the Consulting and Business Development Center at the University of Washington Foster School of Business.

Endorsements

"In today's economy it is widely recognized that the size and growth of multicultural populations are closely linked to successful marketplace performance of business on a national level, and especially in urban communities. This book combines business case studies, theory, historical context, policy implications, statistical data, and financial management concepts to provide students a full range of information and tools to address issues of how businesses can effectively reach multicultural markets in urban areas and beyond"—Jerome Williams, Prudential Chair in Business and research director of the Center for Urban Entrepreneurship and Economic Development, Rutgers Business School, Newark and New Brunswick

9780295994970 : business-consulting-in-a-multicultural-america-spratlen-lum-montoya
Paperback / softback
260 Pages
$55.00 USD

Other Titles by Thaddeus Spratlen

Multicultural Marketing and Business Consulting

Thaddeus Spratlen, Leslie Lum, Detra Y. Montoya, Michael Verchot
Dec 2012 - Business and Economic Development Center, Foster School of Business, University of Washington
$50.00 USD - Hardback

Other Titles by Leslie Lum

Multicultural Marketing and Business Consulting

Thaddeus Spratlen, Leslie Lum, Detra Y. Montoya, Michael Verchot
Dec 2012 - Business and Economic Development Center, Foster School of Business, University of Washington
$50.00 USD - Hardback

Other Titles by Detra Y. Montoya

Multicultural Marketing and Business Consulting

Thaddeus Spratlen, Leslie Lum, Detra Y. Montoya, Michael Verchot
Dec 2012 - Business and Economic Development Center, Foster School of Business, University of Washington
$50.00 USD - Hardback

Other Titles by Michael Verchot

Multicultural Marketing and Business Consulting

Thaddeus Spratlen, Leslie Lum, Detra Y. Montoya, Michael Verchot
Dec 2012 - Business and Economic Development Center, Foster School of Business, University of Washington
$50.00 USD - Hardback