Paperback / softback
March 1, 2017
9.00 Inches (US)
6.00 Inches (US)
1.7 Pounds (US)
$32.95 USD
v2.1 Reference
August 1, 2017
9.00 Inches (US)
6.00 Inches (US)
2 Pounds (US)
$43.95 USD
v2.1 Reference

Brand Command

Canadian Politics and Democracy in the Age of Message Control

Canada's style of politics has changed in recent years. Ministers are kept on a short leash. MPs parrot the same catchphrases across the country. Journalists are shunned. Government information is hidden. Why is this happening? To get to the answers, Alex Marland conducted over seventy interviews with political insiders, reviewed internal political files, and submitted dozens of access to information requests to understand what has happened to politics and government in Ottawa. He discovered that in the face of rapid changes in communication technology, the Prime Minister's Office is relying on corporate marketing strategies to centrally control government messages and influence voters. At the core of the strategy is brand control; at stake is democracy as we know it.

About the Author

Alex Marland is associate professor of political science and associate dean of arts at Memorial University of Newfoundland. He is a leading researcher on political communication and marketing in Canada.


"Modern Canadian politics has travelled a long way – from a reliance on dusty old books of rules and procedures to the practice of the modern arts of marketing and branding. Alex Marland has led Canadian research in interpreting this remarkable transition. His newest book – with important revelations and insights on virtually every page – is an eye-opener. We will all want to keep it on our desks to understand how politics and government really work today."—Susan Delacourt, author of Shopping for Votes: How Politicians Choose Us and We Choose Them

9780774832038 : brand-command-marland
512 Pages
$43.95 USD
9780774832045 : brand-command-marland
Paperback / softback
528 Pages
$32.95 USD

Other Titles by Alex Marland

Political Elites in Canada

edited by Alex Marland, Thierry Giasson, Andrea Lawlor
Mar 2019 - UBC Press
$89.95 USD - Hardback
$37.95 USD - Paperback / softback

Permanent Campaigning in Canada

edited by Alex Marland, Thierry Giasson, Anna Lennox Esselment
Jan 2018 - UBC Press
$80.00 USD - Hardback
$37.95 USD - Paperback / softback

Political Communication in Canada

edited by Alex Marland, Thierry Giasson, Tamara A. Small
Feb 2015 - UBC Press
$99.00 USD - Hardback
$35.95 USD - Paperback / softback

Other Titles in POLITICAL SCIENCE / Political Process / Media & Internet

From Quills to Tweets

Andrea J. Dew
Nov 2019 - Georgetown University Press
$36.95 USD - Paperback / softback
$110.95 USD - Hardback

Diasporic Media beyond the Diaspora

Sherry S. Yu
Jan 2019 - UBC Press
$75.00 USD - Hardback
$32.95 USD - Paperback / softback

Media Constrained by Context

Oct 2018 - Central European University Press
$60.00 USD - Hardback